Social Media Marketing
Social Media Marketing
Client:
Client:
Client:
Allways Active
Allways Active
Allways Active
Role:
Founder, Designer
Year:
2023-2025
Tools:
Canva, Illustrator, Instagram, Klaviyo, Later, Photoshop, Meta Business Suite, Shopify, Stock photos
Role:
Role:
Founder, Designer
Founder, Designer
Year:
Year:
2023-2025
2023-2025
Tools:
Tools:
Canva, Illustrator, Instagram, Klaviyo, Later, Photoshop, Meta Business Suite, Shopify, Stock photos
Canva, Illustrator, Instagram, Klaviyo, Later, Photoshop, Meta Business Suite, Shopify, Stock photos
Project Overview
Project Overview
Walt Disney once said, "If you can dream it, you can do it."
Walt Disney once said, "If you can dream it, you can do it."
Allways Active is a an e-commerce drop-shipping store that was started in the Fall of 2023 as a personal experiment, sparked by curiosity with the hope of growing it into a hobby and possibly more. The experience taught me the dynamics of online retail, customer engagement, and digital marketing through hands-on work.
Allways Active is a an e-commerce drop-shipping store that was started in the Fall of 2023 as a personal experiment, sparked by curiosity with the hope of growing it into a hobby and possibly more. The experience taught me the dynamics of online retail, customer engagement, and digital marketing through hands-on work.
As of May 2025, I've decided to dissolve the business and concluded this experimental chapter, taking with me the valuable insights and lessons I gained along the way.
As of May 2025, I've decided to dissolve the business and concluded this experimental chapter, taking with me the valuable insights and lessons I gained along the way.
Process
Niche
Niche
Niche
Activewear. Fitness
Slogan
Slogan
Slogan
Empowering you for you, through an active lifestyle.
Work
•
Always brainstorming.
•
Finding suppliers
•
A/B testing
•
Collaborate with designers and developers.
Logo
Logo
Collaborated with designers to create the brand's logo. The color palette they drafted was quite busy,
Collaborated with designers to create the brand's logo. The color palette they drafted was quite busy,
I ended up revising the logo and made the colors more eye-friendly. I also combined the word "All Ways" to one word — as it should be.
I ended up revising the logo and made the colors more eye-friendly. I also combined the word "All Ways" to one word — as it should be.
Old Logo
Old Logo
New Logo
New Logo
Highlights
Highlights
Below contains both old and new logo used in social media.
Below contains both old and new logo used in social media.
